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Nissan Leaf, Zero-Emmission Car

April 7, 2010

“Imagine the possibility of never needing to go to a gas station again. Or of paying less than $3 for 100 miles behind the wheel. Or of creating zero emissions while driving,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “Nissan leads the industry by offering the first affordable, zero-emission vehicle for the mass market. Nissan LEAF truly is in a class by itself.” This quote is from recent news released from Nissan about the new price anchor for Zero-Emmission cars.

According to TreeHugger:

“With a basic model at $32,780 ($25,280 after a federal tax credit of $7,500, and closer to $20,000 in states like California and Georgia where an extra $5,000 is offered), Nissan is forcing all other electric car makers to try to match that benchmark price. If competing products are much more expensive, they’ll be considered too pricey compared to that new anchor (despite the fact that a few months ago, they would’ve been considered OK compared to the previous anchor).

Repercussions on Other Electric Car Makers

The impact of this is already being felt: Mitsubishi has just cut the price of the i MiEV electric car in Japan by the equivalent of about $6,700 (before it’s even sold). GM is no doubt trying to launch the Volt at a lower price than they would have otherwise, and everybody else (Ford, Toyota, etc) will have to play by these new rules.

This is good for the environment because it’s going to speed up the electrification of transportation (it’s still better not to have a car at all, but if you’re going to have one, an EV is much better than a gas/diesel), and higher volumes will further bring down the cost of batteries and other components because of economies of scale, creating a virtuous feedback loop. Thanks for doing your part, Nissan!

To find out more about the Nissan Leaf visit Nissan’s Official Web site.

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