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Star Power

April 28, 2010

We might not want to admit it, but celebrities are extremely powerful in modern society. Everything they do is under extreme scrutiny and close watch – including how they treat the environment. So no matter if you love those trashy celebrity gossip magazines or not, we can acknowledge that maybe Hollywood stars can impact our world in a positive way (when they’re not partying or showing off on the red carpet).

According to an article on Access Hollywood’s website, celebrities such as Jennifer Lopez, Jessica Alba, Heidi Klum and Courtney Cox Arquette use skin cream that is made with organic extracts and is produced with solar power. The company also uses recycled and sustainable packaging. “Sales from Episencial products benefit the company’s partner Healthy Child, Healthy World, which aims to protect children from harmful chemicals.

According to information posted on Seventeen Magazine’s website, Brad Pitt is donated $5 million of his own money to help rebuild New Orleans after Hurricane Katrina. He is donating the money specifically to Make it Right,  campaign that will restore the Lower 9th Ward with an adopt-a-green-home campaign. These homes will be eco-friendly and disaster-proof, and they’ll even float!

Jay-Z is the founder of the UN’s Water for Life, a group that gives people worldwide access to clean drinking H2O. And his wife, Beyoncé, does work for Second Harvest, a food-bank network. Zac Efron arrived at the Teen Choice Awards in an eco-limo, and wears an OmniPeace T-shirt in support of the organization devoted to ending extreme poverty in Africa.

The Daily Green website listed Leonardo DiCaprio as the “King of the Green World”.  DiCaprio released “11th Hour” — an eco-documentary that he co-produced, wrote and narrated — about the human impact on the environment. The actor also partnered with the upcoming Discovery Network’s Planet Green to produce “Eco-Town,” a 13-part reality series documenting the green rebuilding of a Kansas town that was torn apart by a tornado.

So whether you love them or hate them, celebrity power can also be used for good, and can influence their fans to follow suit.

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